From Editor and Publisher:
- Politico, the online political news site, has launched a new content sharing network that will provide news items to other news outlets -- including several newspapers -- in exchange for ad placements on their sites, the Web site revealed Tuesday.
In an announcement, Politico states that it has partnered with Adify, a vertical ad network management company, to launch the Politico Network. Through the new venture, media organizations selected by Politico editors will have access to the site's top stories for use online and in print.
"The Politico Network also brings a new revenue model to these media partners: Politico will sell national advertising to be placed on partners’ websites, and revenue from those ads will be shared between Politico and the media outlets," the release stated.
Among those news outlets already signed up for the network are The Atlanta Journal-Constitution, The Philadelphia Inquirer, The Denver Post, and The Plain Dealer in Cleveland, Politico stated.
News organizations are working on all sorts of content/ad revenue sharing models as the economics of news gathering shift and tighten. The value of an outfit like Politico is that it can serve multiple segments simultaneously. They report the deep minutiae for us political junkies, but can synthesize that into more reader-friendly stories for normal people.